Brief Description

Broke Female is a website dedicated to finding the best and most interesting deals for women. Whether it's about jewelries, fashion or just random stuff, BF makes sure that you'll never lose interest in your daily online shopping.

  • Magnitude:

    Look & Feel

  • Services:

    UX Design

  • Devices:

    Desktop / Mobile

  • Time Frame:

    16 Hours

Design Strategy

There are a couple of things that had influence over the end design. It had to be about WOMEN, it had to be SIMPLE and it needed a lot of ATTITUDE.

Typography

A light Raleway ensured the website has that elegance feeling I was looking for, while the Open Sans took care of the main body text, ensuring readability.

Raleway

light

Open Sans

regular

Color Palette

A simple color palette was necessary to create a simple and engaging experience. White has been chosen to create an atmosphere of cleanness and elegance, while the vibrant accent colors guide the attention of the visitors on the important areas.

    Pure Black

    Pure White

    Vivid Tangerine

    Smalt Blue

The End Result

“Design is not just what it looks like and feels like. Design is how it works.”
Steve Jobs