Brief Description

A refined experience was necessary, but that wasn't enough. Combining an online store with a custom mountain bike creation procedure and a lot of other different sections in one single page resulted in an amazing experience.

  • Magnitude:

    Look & Feel

  • Services:

    UX Design

  • Devices:

    Desktop / Mobile

  • Time Frame:

    16 Hours

Design Strategy

There's no better fit for an incredible mountain bike store than an impactful web experience crafted carefully for the delight of its customers.

Typography

Roboto Condensed was the perfect fit for the strong attitude the website required. Combined with Roboto for the body text, there couldn't have been a better combination.

Roboto Cond.

Bold

Roboto

regular

Color Palette

Most of the color palette came from the old version of the Wildfire website, however some new elements were added, like the Cinnabar that lifted the experience to a whole new level.

    Black Russian

    Pure White

    Cinnabar

    Brown

The End Result

“I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate”
Mike Davidson